Fractional CMO Engagements

Once we’ve set the foundation with the Thavma Strategy Blueprint, the work doesn’t stop there. At Thavma Consulting, we believe sustained success comes from consistent, strategic action. That’s why we offer tailored fractional CMO packages designed to fit your business, your team, and your unique growth goals.

Whether we act as your Fractional Chief Marketing Officer (fCMO) and collaborate with your in-house team, or we bring in our trusted implementation team to execute strategies on your behalf, we’ll make sure your marketing is always moving in the right direction.

This ongoing partnership ensures your efforts stay aligned with your business objectives, adapt to market changes, and consistently drive growth.

What Is a Fractional Chief Marketing Officer?

A Fractional Chief Marketing Officer (fCMO) is your high-level marketing strategist without the full-time overhead. From crafting and managing strategies to optimizing performance and leading marketing initiatives, an fCMO provides the expertise and leadership of a seasoned marketing executive on a flexible, part-time basis.

Why a Fractional CMO Makes Sense for Your Business

As your Fractional Chief Marketing Officer, we become an integral part of your team, delivering the strategic oversight and marketing expertise your business needs to grow.

  • Cost-Effective Expertise: We provide the expertise of a seasoned marketing executive at a fraction of the cost of a full-time CMO. 

  • Flexibility and Scalability: Unlike traditional agencies, we can scale our involvement flexibly based on your business needs. 

  • Focused Strategy and Alignment: We work closely with your team to develop and implement marketing strategies that drive the greatest return. 

Network and Resources: We have a wealth of experience and a broad professional network. We can ramp up specific expertise at a moment's notice.

Is Your Business Facing These Challenges? It Might Be Time for a Fractional CMO

If these challenges sound familiar, it may be time to bring in a Fractional Chief Marketing Officer:

  • You’re looking to expand into a new market. 

  • You’re ready to go to market. 

  • Your growth has plateaued, or sales are declining.

  • Your brand messaging isn’t resonating with your audience.

  • You’re struggling to adapt to changing market conditions.

  • Your team lacks senior marketing leadership.

Discovery Session

We’ll dig deep into your business to uncover your current growth challenges and discover if the fractional CMO model makes sense for your organization. You’ll leave this meeting with a new perspective on marketing.

Thavma Strategy Blueprint

Our proven approach to developing the perfect marketing strategy for your business. Over the last few decades, thousands of businesses have benefited from the clarity and focus this process brings. You’ll finally know what to do and what not to do.

Foundational Plan

After completing the Strategy Blueprint process, we'll map out your near-term priorities, develop a detailed plan for accomplishing marketing tactics to create the greatest momentum and set your business up for long-term success.

Ongoing Implementation

Our team will create a marketing task calendar to direct website projects, SEO, content creation, ad campaign management, and other tasks using a project management tool that gives you a complete view of what’s being done and what comes next.

Monthly Reporting

You’ll never be in the dark about what’s being accomplished on your behalf as we report progress in near real-time and create a dashboard that allows you to monitor your key performance indicators day and night

Quarterly Adjustments

From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.

FAQs about Fractional CMOs

  • A Fractional CMO is an experienced marketing executive who provides high-level strategy and leadership on a part-time or contract basis, giving businesses CMO-level expertise without the cost of a full-time hire.

  • A Fractional CMO develops and oversees marketing strategy, aligns marketing with business goals, manages teams or agencies, and ensures consistent execution to drive growth.

  • Businesses gain expert marketing leadership, strategic direction, and execution oversight—without the long-term commitment or high salary of a full-time CMO.

  • A CMO agency combines strategic leadership with execution, offering both the expertise of a Fractional CMO and the resources of a full-service marketing team.

  • Yes, a Fractional CMO provides the leadership and expertise of a full-time CMO at a fraction of the cost, making it an efficient solution for growing businesses.

Contact Us

Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.

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