Thavma Brand Insight
Do you feel like your marketing efforts are falling flat? Wondering why your brand isn’t attracting the right attention? The Thavma Brand Insight is a marketing and brand audit that examines how your company presents itself to the market. From your messaging to your competitive positioning, we uncover what’s working, what’s not, and where the biggest opportunities for growth lie.
Whether you’re a business owner looking to refine your marketing efforts or a founder preparing for your next stage of growth, the Thavma Brand Insight provides the clarity you need to move forward with confidence.
What it is
The Thavma Brand Insight provides a 360-degree view of your marketing and branding efforts, highlighting opportunities to amplify your market presence and attract your ideal customers. While not as detailed as our Thavma Strategy Blueprint, this audit delivers actionable insights to strengthen your marketing foundation.
Comprehensive Website Analysis
Brand Identity and Messaging Review
Evaluation of Marketing Channels
Lead Generation and Nurturing Audit
Key Metrics & Performance Overview
Session 1 – 3. Map of Competitive Landscape
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Session 1 – 4. Core Message and Ideal Client Persona Development
We’ll conduct research or interview five ideal customers to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Session 2 - Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
Session 2 – 2. Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology, we’ll create a roadmap of marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
Session 2 – 3. Lead-Generating Editorial Content Plan
Based on our keyword research we’ll build a content strategy and pillar recommendations using our “hub” pages approach.
Session 2 – 4. Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Session 2 – 5. Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
Session 3 - Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
What Happens Next?
After your Thavma Brand Insight, we don’t just leave you with all the data. We help you bring it to life and make your marketing goals happen. Based on your needs, we can partner with you as your Fractional CMO + Agency, providing ongoing strategic guidance and execution support. Whether you need hands-on implementation or high-level leadership for your existing implementation team, we’ll tailor our approach to ensure your marketing strategy drives real, measurable results.
Let’s turn your strategy into action.
Contact Us
Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.
Thavma Insights
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