About Us
Thavma Consulting is a strategy-first marketing partner for veterinary and innovation-driven companies. We help founders and leaders clarify their message, earn trust, and build sustainable growth.
Our approach is grounded in customer insight, sharpened by strategy, and built to deliver results that last.
Who We Are
Our Mission
Thavma Consulting empowers veterinary service and innovation-driven companies to clarify their message, build lasting trust, and drive sustainable growth through strategy-first marketing.
Our Vision
To become the most trusted strategic partner for companies that want to grow with integrity, confidence, and impact.
Our Guiding Principles
Strategic Excellence. Lead with clarity and discipline.
Client Empowerment. Equip teams to succeed long after our work is done.
Integrity in Marketing. Build trust through honesty and authenticity.
Sustainable Growth. Focus on long-term results, not quick wins
Meet The Team
Fotine Sotiropoulos — Founder & Fractional CMO
A strategist-turned-entrepreneur with 18+ years in global corporate leadership, Fotine brings a fearless, focused approach to helping companies cut through complexity and grow with confidence.
Her journey began in the corporate world, where she built a career creating innovative strategies for Fortune 500 companies. But something was missing: a sense of personal connection and purpose. Driven by the desire to create meaningful impact, she founded Thavma Consulting to help businesses in the veterinary and innovation-driven sectors tackle their unique challenges and thrive.
What sets Fotine apart?
Strategy-First, Always. She helps businesses define what makes them stand out, then translates that into marketing that drives measurable results.
Empathy for Entrepreneurs. As a founder herself, she understands the tension between ambition and bandwidth and builds strategies that are practical, flexible, and built for real-world constraints.
Results-Oriented Focus. Fotine designs strategies meant to be used, helping businesses make confident decisions, take action, and see progress.
A Talent for Connection. Whether speaking to veterinarians, investors, or teams, she communicates with clarity and empathy, helping businesses earn trust and traction.
When you work with Fotine and Thavma Consulting, you’re not just hiring a strategist, you’re gaining a partner who’s fully invested in your success.
Dave Dieffenbach — Product & Innovation Strategist, Thavma VoiceWorks Partner
Dave Dieffenbach brings more than two decades of experience in product development, customer insights, and innovation strategy. With leadership roles at IDEXX, Covetrus, and across the animal health sector, Dave has built a reputation for translating complex ideas into solutions that resonate with real-world users.
His expertise lies in uncovering the voice of the customer and transforming those insights into products and strategies that drive adoption and growth.
Dave partners with Fotine through Thavma VoiceWorks, a first-of-its-kind service that gives veterinary startups and growth-stage companies direct access to the perspectives of veterinary professionals. Together, they ensure innovators gain the clarity, empathy, and evidence they need to succeed.
Dave and Fotine first teamed up at IDEXX, where they worked hand in hand on product development projects that demanded both rigor and creativity. What stood out then and continues to define their partnership now, is their relentless focus on the customer. Whether shaping features, refining workflows, or testing adoption in the field, they shared a belief that innovation only matters if it makes life better for the people using it.
That philosophy now drives their work together on Thavma VoiceWorks, helping companies translate bold ideas into solutions that truly fit veterinary practice.
Outside of work, Dave enjoys reading, running with his local run club, and spending time with family. He’s also a proud cat guy, sharing his home with five felines (and one very patient girlfriend).
Katharine (Kath) Capati, Business Operations
Kath Capati brings over a decade of experience in business operations, finance, and executive support across the tech and innovation sectors. She has a proven track record of designing and implementing systems that drive efficiency, accountability, and growth.
At Thavma, Kath oversees business operations—streamlining processes, supporting the team, and ensuring every project runs with precision. She thrives on creating order out of complexity, giving leaders the clarity and structure they need to focus on growth.
Before joining Thavma, Kath held key roles at LeanDev Inc. and Global Power Source Pte Ltd, where she led cross-functional projects, built scalable systems, and partnered closely with executives to align strategy with daily execution. Her expertise spans project management, process design, and people leadership—complemented by skills in digital marketing, web development, event planning, and even podcast production. This unique mix enables her to fuse operational excellence with creative execution.
Outside of work, Kath is a lifelong learner with a curious spirit, always seeking new knowledge and ways to grow both personally and professionally.
We combine the strategic leadership of a Fractional CMO with the execution power of a full-service agency. This means you get high-level marketing expertise without the commitment of a full-time hire, plus a team that can implement the strategy seamlessly.
Our approach ensures your business has the right plan, the right resources, and the right execution to drive measurable growth.
Why We Are a Fractional CMO + Agency
How We Work
Every engagement is customized. We meet you where you are today, balancing immediate priorities with long-term goals. Our work is structured, strategic, and always aligned with your stage of growth.
Behind the Brand
Thavma means miracle in Greek. It’s named after Fotine’s daughter and represents the belief that growth isn’t about luck, it’s about clarity, courage, and the right strategy.
Want the full story?
Contact Us
Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.
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