Thavma Insights Blog

Fotine Sotiropoulos 5/23/26 Fotine Sotiropoulos 5/23/26

Why Veterinary Products Fail to Resonate Across Clinic Teams

Fotine Sotiropoulos 5/15/26 Fotine Sotiropoulos 5/15/26

How to Build a Decision System for Your Veterinary Go-to-Market

Fotine Sotiropoulos 5/8/26 Fotine Sotiropoulos 5/8/26

Is Your Post-Demo Process Actually Working? Run This Audit to Find Out.

Fotine Sotiropoulos 4/9/26 Fotine Sotiropoulos 4/9/26

The Customer Journey Doesn’t Break - It Was Never Fully Designed

Fotine Sotiropoulos 3/19/26 Fotine Sotiropoulos 3/19/26

Why Veterinary Technology Adoption Breaks Before the Product Fails

Fotine Sotiropoulos 3/5/26 Fotine Sotiropoulos 3/5/26

Treating the Customer Journey as a Strategic System: Why Marketing Alone Can’t Fix Growth

Fotine Sotiropoulos 2/25/26 Fotine Sotiropoulos 2/25/26

Why Faster Marketing Fails Without a Defined Customer Journey

Fotine Sotiropoulos 11/12/25 Fotine Sotiropoulos 11/12/25

You Googled Yourself. But Have You Asked ChatGPT?

Fotine Sotiropoulos 11/5/25 Fotine Sotiropoulos 11/5/25

Turning Momentum into Advocacy — How to Build a Brand Customers Champion

Fotine Sotiropoulos 10/28/25 Fotine Sotiropoulos 10/28/25

Turning Credibility into Momentum

Fotine Sotiropoulos 10/21/25 Fotine Sotiropoulos 10/21/25

How to Turn Visibility into Credibility

Fotine Sotiropoulos 10/14/25 Fotine Sotiropoulos 10/14/25

How to Build Visibility with a Founder-Led Content Strategy

Fotine Sotiropoulos 10/7/25 Fotine Sotiropoulos 10/7/25

What High-Growth Vet Techs Do Differently: A Customer Journey Lens

Fotine Sotiropoulos 9/30/25 Fotine Sotiropoulos 9/30/25

Is Your Homepage Working for You or Against You

Fotine Sotiropoulos 9/23/25 Fotine Sotiropoulos 9/23/25

AI Won’t Ruin Your Business. But Lazy Strategy Will.

Fotine Sotiropoulos 9/16/25 Fotine Sotiropoulos 9/16/25

SEO for Founders: Visible or Forgotten

Fotine Sotiropoulos 8/5/25 Fotine Sotiropoulos 8/5/25

From “We Use It” to “You Need This”: How to Build Clinic Champions That Market for You

Fotine Sotiropoulos 7/29/25 Fotine Sotiropoulos 7/29/25

Is Leadership Broken or Just Misaligned?

Fotine Sotiropoulos 7/21/25 Fotine Sotiropoulos 7/21/25

From Trust to Traction: How To Keep Momentum After the Demo and Move Teams to Action.

Fotine Sotiropoulos 7/15/25 Fotine Sotiropoulos 7/15/25

Speaking Vet: How to Earn Trust with Clinic Teams and Stop Sounding Like a Vendor

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