Thavma Strategy Blueprint
Growth doesn’t come from scattered tactics. It comes from strategy. The Thavma Strategy Blueprint is a 45-day framework that uncovers your customer’s voice, sharpens your message, and gives you a step-by-step plan to turn clarity into traction.
Your clear plan from ideas to impact.
What It Is
The Blueprint is your foundation for growth. In 45 days, we dive deep into your business, listening to your customers, aligning your team, and mapping the path forward.
This isn’t theory. It’s strategy you can act on immediately.
Discovery. Understand your customers, team, and current marketing.
Insight. Identify opportunities, gaps, and what drives real traction.
Strategy. Deliver a clear, actionable plan aligned to your goals.
How It Works
What You Get
By the end of the Blueprint, you’ll walk away with:
A clear ideal customer profile.
A mapped customer journey aligned to growth.
Messaging that resonates with veterinarians and inspires investors.
A 12-month execution calendar to keep momentum moving.
Bill Murray, CEO/Wicklow Healthcare Advisory
“Fotine offered thoughtful, strategic perspectives that challenged our thinking in a constructive way and helped us consider new angles for growth and brand positioning. Her professionalism, marketing expertise, and collaborative style left a strong impression.”
Do I have to wait 45 days to see progress?
We work in two phases that run side-by-side.
Phase 1: Immediate Needs. We jump in on your in-flight initiatives, tradeshows, campaigns, or launches. So momentum isn’t lost.
Phase 2: Strategy Blueprint. At the same time, we’re building the foundation. Insights from discovery feed directly into your active initiatives, ensuring everything aligns with your messaging and bigger growth goals.
You get action today, with a strategy that sets you up for tomorrow.
Ready to Turn Strategy Into Growth?
The Step by Step Process
Step 1 – Getting Started Discovery
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
Step 2. Thavma Brand Insight
We will review your current marketing efforts and visibility online to get a baseline and identify potential opportunities for improvement.
Step 3. Map of Competitive Landscape
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Step 4. Core Message and Ideal Client Persona Development
We’ll conduct research or interview five ideal customers to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Step 5 - Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
Step 6. Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology, we’ll create a roadmap of marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
Step 7. Lead-Generating Editorial Content Plan
Based on our keyword research we’ll build a content strategy and pillar recommendations using our “hub” pages approach.
Step 8. Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Step 9. Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
Step 10. Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
Contact Us
Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.
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