Services

How We Work

Every business is different. That’s why we follow a proven framework, but customize every engagement to meet you where you are today. Our focus is on building a plan that aligns with your business goals while making sure immediate priorities keep moving forward.

In many cases, that means a phased approach: advancing initiatives already in motion while we develop your Strategy Blueprint. This balance ensures your marketing delivers results now, while laying the foundation for long-term growth.

With Thavma, you get structure without rigidity, and strategy that adapts to your stage of growth.

Thavma Strategy Blueprint

Your clear plan from ideas to impact. A step-by-step framework grounded in your customers, built around your goals, and designed to create traction. Over 45 days, we take a deep dive into your business, listening to your customers, aligning your team, and uncovering opportunities for growth. The result is a comprehensive, actionable plan that shows you exactly what to do, when to do it, and why it works.

You’ll walk away with:

  • A clear ideal customer profile.

  • A mapped and optimized customer journey.

  • Messaging that resonates with veterinarians and inspires investors.

  • A 3-month execution calendar aligned with your business goals.

It’s a strategy designed for your stage of growth, built to move initiatives in flight while laying the foundation for sustainable traction.

Thavma Brand Insight

Clarity starts with insight. A complete audit of your brand and marketing presence, with clear steps to grow stronger. Our Brand Insight gives you a clear picture of where you stand today and where the biggest opportunities lie. We take a comprehensive look across your digital presence, from SEO and Google Business listings to website, social media, and customer touchpoints.

You’ll walk away with:

  • A full audit of your brand and marketing presence.

  • Clear identification of gaps and missed opportunities.

  • Prioritized recommendations for immediate improvement.

  • Actionable insights that can fuel your Strategy Blueprint or guide your team.

Leadership without the overhead. Senior-level strategy and execution to align your team, guide campaigns, and drive growth. Thavma’s Fractional CMO engagements give you access to CMO-level leadership, without the cost of a full-time hire. We embed directly into your business, bridging strategy and execution so growth doesn’t stall.

As your Fractional CMO, we:

  • Align marketing with business goals.

  • Lead your team with clarity and focus.

  • Guide campaigns from planning through execution.

  • Adapt strategy as your company evolves.

Whether you need high-level leadership, hands-on execution, or both, we bring the experience, discipline, and momentum to move your business forward.

Fractional CMO Engagements

Thavma VoiceWorks

Stop guessing. Real feedback from veterinary professionals that shapes your message, validates your strategy, and builds clarity that connects. Thavma VoiceWorks is your direct line to veterinary professionals. Through a curated, compensated community of veterinarians, technicians, managers, and client service staff, we gather insights that reflect the realities of practice.

Whether you need a quick signal check or an in-depth advisory board, VoiceWorks helps you:

  • Validate ideas before you scale.

  • Refine messaging and product positioning.

  • Strengthen go-to-market strategies.

  • Reduce risk and accelerate product-market fit.

Every engagement is designed around your business goals, ensuring the feedback you receive is practical, actionable, and rooted in the customer’s voice. The result? Solutions that resonate, strategies that connect, and growth you can trust.

Briana Horan, VP of Clinical Sales/Galaxy Diagnostics

How do you translate feelings into words then words to design then design to layout and layout to final product. I realized that was what I needed to do to get my project over the finish line in the way we were envisioning it. But translating feelings and ideas to a tangible product was literally lost in translation with the vendors we hired before Thavma Consulting. Thavma Consulting is the translator you need to get from idea to final product.”

Contact Us

Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.

Marketing by

Thavma Insights

Sign up to receive strategic marketing tips and resources!

Marketing by