Thavma VoiceWorks
VoiceWorks connects you directly with the people who matter most—veterinarians, technicians, and practice teams. Real-world feedback that validates your strategy, shapes your message, and fuels growth.
Stop guessing. Start listening.
What It Is
VoiceWorks is your direct line to veterinary professionals. We’ve built a curated, compensated community of veterinarians, technicians, managers, and client service staff, so you get honest, actionable insights from the people living it every day.
VoiceWorks engagements range from quick signal checks to in-depth advisory boards. Depending on your goals, we’ll help you:
Test product concepts before launch.
Refine messaging to resonate with practice teams.
Validate go-to-market strategies with real-world feedback.
Uncover blind spots that slow adoption.
How It Works
What You Get
With VoiceWorks, you gain:
Direct access to your target audience.
Actionable insights to guide product, messaging, and marketing.
Reduced risk by validating ideas before scaling.
Faster product-market fit and stronger adoption.
Why it Works
Traditional market research is slow and abstract. VoiceWorks is fast, focused, and grounded in the real-world voices of your customers.
By embedding customer insight into your strategy, you make smarter decisions, build solutions that resonate, and earn trust faster.
Multi-role insights. Not just veterinarians; we include managers, techs, and CSRs.
Strategist-led. Insights are analyzed and applied, not just handed over.
Veterinary-specific. Built exclusively for the animal health market.
Why it is Different
Choose the level of insight that matches your stage and goals.
Pulse. Rapid validation (2 weeks or less)
Echo. Deep context through conversation (2–3 weeks)
Signal. Ongoing advisory boards (4–6 weeks)
Pulse Lite. Quick survey-only insights (7–10 days)
Our Story. Fotine and Dave first worked together at IDEXX, collaborating on customer-driven product development. Their shared belief, that innovation only matters if it makes life better for the people using it, drives Thavma VoiceWorks.
Ready to Turn Strategy Into Growth?
Contact Us
Your veterinary startup has the potential to make a lasting impact—let’s ensure your marketing reflects that. Whether you're launching, scaling, or refining your strategy, we're here to guide you every step of the way. Ready to transform your business from startup to standout? Let’s connect today.
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