A How-to Guide: The Thavma Messaging Shift From “We Use It” to “You Need This”
A How-to Guide: The Thavma Messaging Shift From “We Use It” to “You Need This”
Complete the form below to download a copy of our free eguide, built on our full messaging series now called the Speak Customer Framework, this is your step-by-step playbook to:
Create language that moves without you
Equip teams to share your story
Turn satisfied users into vocal advocates
Don’t Stop at Adoption. Learn How to Design Advocacy Into Your Growth
From “We Use It” to “You Need This”
A Practical Guide to Turning Adoption Into Advocacy
If you’ve earned the demo, won the trial, and secured the “yes,” you know adoption isn’t enough. Real growth comes when clinic teams can confidently explain and share why your solution matters.
That’s what this guide will show you: how to make the shift from “we use it” to “you need this.”
What’s Inside:
✔️ The 7 key shifts that align your messaging with the customer journey from “Know and Like” to “Refer”
✔️ Practical tools to help clinic teams describe your impact in their own words
✔️ Templates and checklists for post-demo follow-up, success recaps, and referral moments
✔️ A framework to build your own Clinic Champion Kit so your best users are equipped to advocate for you
✔️ A system for capturing wins, feedback, and stories that scale advocacy across teams and markets
Who It’s For:
This guide is for founders and teams in veterinary and health innovation who:
✔️ Have early adoption but need to turn it into referrals and advocacy
✔️ Struggle to get clinic teams to explain their solution in simple, compelling terms
✔️ Want tools that make post-demo and follow-up messaging clear, not generic
✔️ Are preparing to scale and need their message to travel without them in the room
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